Online display offers mainly lithops and Crassulaceae for aid-Hubei medical workers, and new varieties of city flower magnolia, such as compact magnolia and purple magnolia, are displayed as well.

The online debut ceremony of Shanghai Baoshan Yuepu Juxin Cooperative was held on the morning of May 8. Thus, the 2020 Shanghai Baoshan Yuepu Flower Show themed on "Flowers in Yuepu Spreading Happiness" was officially opened.

The characteristic flowers in Yuepu were likely opened among thousands of households through the webcast platform; the people can enjoy long-lost pastoral scenery and beautiful flower sea through live broadcast; besides, they can enjoy intangible cultural heritages, rural food of Yuepu, the first flower themed hotel in Baoshan and other wonderful offline recreations during the Flower Show.

The Flower Show adopts a new mode of offline experience and online enjoyment to promote the development of online economy, plans 9 webcasts themed on the first order of online shopping, caravan in community, flower language, etc., continues to reinforce beautiful economy, and achieves online and offline integration of flower industry.

A series of special flowers will be displayed at webcast, including themed flowers of more than 30,000 pots of colorful petunias and super jewel-weeds as the representative, lithops and Crassulaceae for aid-Hubei medical workers, and new varieties of magnolia such as compact magnolia and purple magnolia. Coinciding with the May 5th Shopping Festival, the Flower Show brings these featured products and online-famous products to the people at fair price.

According to Wang Lei, head of a flower company in Yuepu Town, Aimeng Succulents Store has been online for three years and has more than 300,000 followers. Through webcast and other ways, the monthly sales reach more than RMB3 million, with the highest turnover of RMB590,000 a day and the per customer transaction of more than RMB1,000. Moreover, the sales present an increase of 50% in the first quarter from a year earlier.

Set up by the Store and Yuepu Juyuanqiao Village Cooperative, Juxin Cooperative was officially launched upon Taobao Marketplace on May 8, and boasts various succulents, including ramillette succulents, golf-shaped succulents, raw-jade-like succulents, Dudleya gnoma and strawberry-ice succulents. Among them, the cheapest 4-year mixed-sowing lithops are priced at RMB8.8 for each one (excluding the pots).

According to the head of Yuepu Town, Yuepu is carrying out the construction of 2.0-version town and building a small flower-featured town. The flower industry bursts out infinite vitality in the process of rural revitalization in Yuepu, which becomes the wealth of the people, promotes the overall transformation of agricultural industry, changes vegetable garden into garden, changes production areas into scenic spots, and changes agricultural products into fine products.

Industry forerunner boosts rural revitalization. The Flower Show offers the public a combination of flowers and sightseeing, leisure and entertainment, outdoor experience and other multifunctional rural tourism and culture feast, builds a flower alliance of flower and travel integration, polishes local flower brands, links up the production and marketing chains of flowers, integrates the flower demonstration garden with ecological and livable beautiful home as well as the people's happiness, and highlights the spillover effect of flower economy.

The Flower Show will hold a flower fan meeting to promote flower firms and special flower products through live broadcast. Stunning bamboo weaving skill shows the charms of intangible cultural heritage; the toothed bur-clover cakes in Yueshi evoke homesickness; the first flower themed hotel in Baoshan starts to serve white-collar CYL construction; and the flower caravan carries featured flowers of Yuepu to community, so that the achievements in rural revitalization benefit the general public. Thus, a new model of led by government, organized by firms, benefiting the public, stimulating domestic demand and expanding consumption will be implemented.

Flower-themed Hotels

There is a series of themed activities around May 5th Shopping Festival and Mother's Day. Fresh and refined medicinal herbs are popular online, so that we send carnations to moms, refined oil for repelling mosquito to dads, roses to lovers, healthy fruits and vegetables to kids, and a world of flowers to ourselves.

As a flower firm in Juyuanqiao Village, Yishuijian closely links up flower base, cold storage, pack-house, webcast room and so on. According to Ding Junming, the founder of Yishuijian, Mother's Day is coming, so carnations and peony flowers are the most popular. Among them, the custom-made "Feast of Love" priced at RMB298 is very popular on Mother's Day, which is a beautiful and practical combination of carnation bouquet, tea roses and fragrance.

A webcast in Yishuijian

The Flower Show put forward the concept of online flower show, so that the people enjoy flower firms, garden hotels, public space, fruit and vegetable parks, and beautiful courtyards in Juyuanqiao Village, Shenjiaqiao Village and Yueshi Village through Gujing River. Upon webcast, online-famous interpretation and scene linkage, the Flower Show aims to achieve online and offline integrated effect for appreciation and experience.

In order to ensure the effect of webcast, the organizers set up offline points to bring the people into online flowers show by professional hosts, which leads the people into the themed flower resources garden, rose garden, Yuanyi Production Base and other beautiful sites, so as to enjoy the picturesque scenery of flowers beautifying the countryside.