The campaign is part of Baoshan’s broader initiative on “Cultural and Ethical Progress of a People’s City”. From July to November, Baoshan will roll out 18 projects and 301 community activities centered on six themes: urban spirit, revolutionary heritage, public services, traditional culture, exemplary role models, and public civility. This initiative aims to continuously meet the evolving intellectual and cultural needs of the people. 

In recent years, guided by the core socialist values, Baoshan has innovatively developed a “Baoshan Good Samaritans +” brand project aimed at promoting good deeds under the theme “Virtue Enriches the Riverside, Goodness Shapes Baoshan”. The project covers three parts: “Baoshan Good Samaritans Commendation” for ethical role model cultivation and recognition, “Baoshan Good Samaritans Hub” for ethical role model promotion, and “Baoshan Good Samaritans Card” showing care and respect for ethical role models, making a comprehensive system for fostering virtue and morality.

During the event, awards were presented to the “Good Samaritans of Baoshan” for the second and third quarters, plaques were granted to four newly established ethical role model studios, and the 2024 edition of the “Baoshan Good Samaritans Card” was unveiled. Song Hubin, a filial Good Samaritan of Baoshan of the second quarter, moved the audience with his performance, “A Letter to My Mother”, highlighting the deep bond between mother and son.

Baoshan has creatively launched a series of “star-themed” cultural and ethical advancement programs, including Star Market for supporting people with disabilities, Star Pet Park for promoting responsible pet ownership, Star Stage for art enthusiasts to showcase their talents, and Star Forum for public science education. These programs aim to advance civic practices across the district by deepening their meaning, enhancing services, guiding the public, and bringing people together.

At the event, a series of activities for celebrating the National Day at Baoshan riverside were announced, serving as a prelude to the grand reopening of the Shanghai International Cruise Tourism Resort on September 30.

In addition, traditional culture expert Tang Jihui shared the stories behind Baoshan’s “Century of Education” postcards. Local children performed readings of Baoshan’s original picture books Golden Embroidery Lady and Golden Dragon Boat, bringing intangible cultural heritage to life. Representatives of model workers and master craftsmen led a special city walk, offering citizens a unique journey of self-improvement. The stage play The Millionaire in Trash Town combined family talent performances with a message promoting waste sorting and advocating for a low-carbon lifestyle. Zha Zhenliang from Shanghai Yicai Flying Foundation shared stories of guide dogs, encouraging responsible pet care. There was also a performance that highlights responsible dining behavior.

The event spotlighted themes such as responsible dining, transportation, pet care, and waste sorting, alongside traditional festival culture. Sixteen interactive game stations were set up, sparking enthusiasm and active participation from attendees.

Upholding the “people’s city” concept, Baoshan has actively implemented the “Civilized District for the People” initiative through some hundred targeted actions to advance its development into a national civilized district and a beautiful, convenient, and safe district rich in cultural atmosphere and address issues that matter to the public. So far this year, the district has implemented a total of 105 practical projects, improvement actions, and themed activities to meet people’s needs, address deficiencies of governance, and advance people’s civility, translating the initiative of developing Baoshan into a beautiful, convenient, and safe district rich in cultural atmosphere from concept to reality with positive outcomes.

Model organizations at all levels in Baoshan play a crucial role in raising cultural and ethical standards, constantly upholding civility and leading the district in serving the central task and the overall interests. In response to this event, these organizations provided 74 service items, including medical care, cultural offerings, holiday product displays for charity, and showcases of intangible cultural heritage, attracting many citizens and warming their hearts with sincerity and dedication.

The event also featured the award-winning program Magnolia Fragrance under the Mid-Autumn Moon, which depicted the beautiful lives of Baoshan residents in the new era. Moreover, the situation dance Special Forces showcased the fearless spirit and resolve of special forces soldiers in life-and-death situations.

In the future, Baoshan will continue to strengthen the cultural foundation of its “people’s city” development and advance its development into a beautiful, convenient, and safe district rich in cultural atmosphere. It aims to enhance residents’ sense of gain, happiness, and security, striving to write a new chapter of “Better City, Better Life” in the new era.

The event also featured an exhibition themed “People’s City, Happy Baoshan”, which showcased practices from various district departments over the past five years focusing on letting “everyone have the opportunity to show their talent, participate in the governance, enjoy quality life as well as feel the warmth and sense of belonging”. It provided a comprehensive display of how sub-districts and towns have tailored their efforts to deepen the development of a national civilized district. Starting today, this thematic exhibition will tour both online and offline.