The Second Shanghai Baoshan Tsingdao Beer Festival Kicks off
The second Shanghai Baoshan Tsingdao Beer Festival kicked off at the Baoshan Sun Moon Light Center on the evening of July 19, promising ten days of festivities that will conclude on July 28.
This year’s event, themed “Happy Drinking in Dachang”, highlights the fusion of beer culture, leisure activities, and the synergy between the government and enterprises. It showcases Baoshan’s commitment to fostering collaboration and innovation through themed activities.
In recent years, Baoshan District has intensified efforts to establish itself as a cornerstone of scientific innovation in Shanghai, implementing the “northern transformation” strategy. Dachang Town, a crucial driver of the district’s development, emphasizes the deep integration of cultural tourism and economic progress. Last year, officials from Dachang Town and the Science and Technology Innovation and Development Committee of Baoshan District organized a research visit to Qingdao, including a visit to Tsingtao Brewery Co., Ltd. that inspired the inception of the beer festival. Following the visit, the first Shanghai Baoshan Tsingdao Beer Festival was successfully held at Jingwei Hui Commercial Plaza in Baoshan. Building on last year’s success, this year’s festival is expected to attract wider participation and exert greater influence, with the District Talent Work Bureau extending invitations to talents from across the city.
During the Beer Festival, a series of themed day events focusing on the integration of culture, life, and technology will be held on July 22, 23 24, 26, and 27. These activities aim to promote exchanges and cooperation between the government, enterprises, and talents, while also aiding enterprises in their branding efforts. Dachang, the venue for these activities, will fully showcase its inclusiveness and the innovation of its business and living environments.
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