Crowded Gucun Park Creates New Highlight of “Spring Festival Consumption Season” in Baoshan
After the opening of Shanghai Cherry Blossom Festival in 2024, Gucun Park ushered in the peak passenger flow, and tourists poured into the park in an endless stream, ready to leave beautiful memories in this beautiful season with expectation and excitement.
In Shanghai Baoshan Paradise Walk, which is three kilometers away from Gucun Park, people rushed into the mall. The person in charge of shopping mall operation told the reporter that, this year, with the support of Baoshan District Commercial Committee, the shopping mall closely linked with Wusongkou Cultural Tourism Group and Gucun Park, took the initiative to undertake the spillover effect of the Cherry Blossom Festival, and launched a series of activities to promote consumption in spring. Citizens and tourists can enjoy shopping and quality products while enjoying flowers at the same time.
Colors are connected with senses, and pink often makes people feel warm. On March 8th, on the eve of the opening of Shanghai Cherry Blossom Festival, Paradise Walk has decorated itself with pink. The limited 12 heavy-color oil painting stick gift box jointly released by the shopping mall and Shanghai-style domestic brand Marie’s was launched for sale simultaneously. Among the 12 colors, besides the exclusive limited color of cherry blossom season in Gucun Park--“pink cherry blossom”, there are also colors such as “Riverside” and “Dike Green”, which symbolize “coloring the spring”. Many parents bought this spring gift for their children, and some college students also spend much on the spot to relive childhood memories.
Gucun Park and Laofengxiang, a century-old national brand, jointly branded and customized “Cherry Blossom with Phoenix Dancing” series ornaments for the 2024 Cherry Blossom Festival, which were also launched in the shopping mall, and the first batch of more than 100 ornaments put on shelves were sold out on the same day.
In the exhibition area on the first floor of the shopping mall, the white-pink piano occupying the center position also attracted a lot of attention. This is a spring limited color piano jointly launched by Strauss, an old brand of Shanghai Piano, and Gucun Park. During the exhibition in the shopping mall, young performers from Shanghai Conservatory of Music will bring spring music flash and play “Spring Overture”, which enhance the impression of the visitors about spring both audibly and visually. “Combining with local culture, Strauss will continue to explore cross-border integration and create new highlights in old brands consumption”, said by the relevant person in charge of the brand.
After enjoying cherry blossoms in the park all morning, at lunchtime, Ms. Wei from Jiading District came to Paradise Walk with her family, and found that there were many more people queuing in front of various restaurants than usual. According to the person in charge of the operation of the mall, the “Blooming Spring Meeting” of SNH48, a large girl group, attracted a large number of fans to the mall, adding popularity to the mall. After dinner and buying her skin care products and spring clothes, Ms. Wei and her family also watched the meeting for a while.
“Shopping malls are not only a place for consumption, but also can be the exhibition hall for public culture and art.” The person in charge of the operation of the shopping mall said that during the Cherry Blossom Festival, the middle hall on the first floor also held the “First Exhibition of Coloring this Spring and Traditional Colors”, exhibiting the representative works of seven female artists from Shanghai Academy of Fine Arts of Shanghai University. “They depict flowers and colors in a real and moving way from a female perspective with unique kinship and intimacy. With this exhibition, we hope that consumers will feel the tenacity, confidence, and gentleness behind the paintings while shopping and entertaining.”
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