Baoshan endeavors to establish consumption landmarks and cultivate the Debut Economy. The signing ceremony for key shopping landmarks and debut stores was held on the morning of September 13, 2021. Gong Zheng, Mayor of Shanghai Municipal government, attended and witnessed the signing ceremony, and Zong Ming, Deputy Mayor, delivered a speech. At the ceremony, with the presence of city leaders, Zhai Lei, Deputy Head of Baoshan District, signed a memorandum of intent on project cooperation on behalf of the Baoshan District government with the representative of the SML Center.

Baoshan SML Center is currently the largest commercial complex in Shanghai, with a total construction area of 175,000 square meters. The project is located at No.1933 Hutai Road (near Jiangchang West Road), Baoshan District, next to Dachang Town Station of Metro Line 7. Baoshan SML Center is committed to building a large-scale shopping center with new sports and entertainment experiences as the mainstay and special catering as the complement. It uses the word “debut” as an original layout strategy. At present, Baoshan SML Center has determined the layout of “debut stores”: three debut stores of China, two debut stores of East China, three debut stores of Shanghai, and 28 debut stores of Baoshan. The project will open in December 2021.

The transportation of Baoshan SML Center is very convenient. The project is located at the core of the integrated transportation hub on Hutai Road and Wenshui Road, seamlessly connected to the Dachang Town Station of Metro Line 7 and directly accessible by more than ten bus lines. The project is located across the road from Shanghai North Long-distance Passenger Transport Station, securing future consumer flow.

Seamless docking of subway stations, no need for bus interchanges, and ring road intersections will bring convenience and direct access to multi-dimensional transportation.

When it comes to investment planning, SML Center adopts the idea of “One District, One Policy”, formulates customized business philosophy and takes situational and experiential consumption as the core. The center promotes family-based high-frequency consumption and focuses on the introduction of special stores with “high consumer flow”. It brings together entertainment, gourmet food, fine sports, ACGN, children’s culture and education, IMAX theatres, etc., to meet the public need for entertainment experiences. At present, more than 250+ brands are expected to settle in the center, and the investment rate has reached 70%.

In addition, the concept of “debut store” has become a hot spot and innovation focus in the consumption field, and it embodies strong attraction and driving force from both the consumer side and the supply side.

The characteristics and highlights of the center are demonstrated in the picture hereafter.

Baoshan SML Center was designed by Chapman Taylor, a well-known British design company. The overall concept of the design is “family joy”, highlighting the value orientation of taking all family members as the target and adopting the integrated design concept of “natural and humanistic”. The ecological garden concept introduced is not confined to the traditional commercial space design interface and presents the trinity of health, leisure, and ecology, giving consumers a sense of relaxation and peace.

Moreover, the project will also introduce smart parking lot services to provide consumers with more convenience. At the same time, it will improve merchant and customer management to create a warm space through a series of customized services, Internet technology, and big data.

Sunshine Atrium --11 meters high, creating an unprecedented “photosynthetic” shopping experience

Five-ring light show -- dazzling shopping tour

Baoshan will research on and publish the Three-year Action Plan for Baoshan District to Fully Launch the “Shanghai Shopping” Brand and Accelerate the Construction of an International Consumer Center City (2021-2023), centering on Baoshan to accelerate the construction of the main position of Shanghai’s science and technology innovation and vigorously develop the “five-type” economic line. The plan will give full play to the advantages of Baoshan District in its location, population introduction, and industrial clusters, accelerate the construction of high-quality commercial facilities in the district, promote the agglomeration of high-quality consumer brands and enterprises, accelerate the development of new business forms and models of commercial consumption, and create an influential international consumption cluster with relatively strong radiation in the north of Shanghai.