“In the past, only the night market in Wujiaochang was famous in north Shanghai. Now western-style night markets are opened in Baoshan. There is a large night market on the left and right side of my house respectively. It is much convenient for us.” said by Mr. Zhou who lives in the community of Huma Road. It is also the voice of people living nearby.

In recent years, the night economy has vibrantly developed in Baoshan and become a new soft name card of Baoshan thanks to the activities such as May 5 Shopping Festival and June 6 Night Life Festival.

01 5th Land Fashion World - Shanghai Night Market

Transformed Bar Street

During the European Cup period, a western-style bar street and night market were opened to the public in the 5th Land Fashion World, providing beers, kebabs, and entertainment activities for people.

In recent years, the 5the Land Enterprise Management Co., Ltd. has been built into a landmark of night life cluster. Shanghai Night Market is a good example of the cluster. It mainly sells food and cultural and creative products. Taking the opportunity of June 6 Night Life Festival, the night market has attracted over 50 Internet-famous stalls stretching from the intersection of Gonghe New Road and Gongkang Road to the street of 5the Land, bringing a special night life to people.

“Speaking of bars, most people may think of the downtown of Shanghai or Hengshan Road in the past. They believed that Baoshan was only a place for having meals. Why not build a western-style bar street?” said by Li Dongping, general manager of the 5th Land Enterprise Management Co., Ltd. The company introduced and upgrade traditional night markets and stalls and adopted the development philosophy of culture + catering and high-end restaurant. For example, a restaurant & bar named Ambra Haus located in the core area of the 5th Land Bar Street provides homebrewing beers, premium western food, and live show. “Such featured high-end western restaurant was rarely to see in Baoshan in the past. But now everything in Baoshan changes. I hope there are more fashionable places in the future.” said by Mr. Cui who walked in the night market with families.

After two to three years development, Shanghai Night Market has become an important place of night activities for residents living nearby.

02 Wisdom Bay Night Market - New Internet-Famous Place

Wisdom Bay Night Market is located in No. 6, Wenchuan Road and less-than-10-minute drive from Shanghai Night Market. It is more famous than other night markets.

Wisdom Bay is renovated from the Sanmao Warehouse and a mixing plant of the municipal government. In November of 2015, the renovation project was started and finished in less than a year. The renovated Wisdom Bay Science Park was opened on September 9, 2016. Adequately leveraging the physical space layout, the park is successfully transformed into a 24-hour activity area that integrates communities, school districts, exhibition halls, business districts, and sports areas.

Now, Starbucks, night market, 3D printing bridge, and basketball court/playground have made Wisdom Bay an Internet-famous place, attracting people in Baoshan as well as in Shanghai to pay a visit here. Even a wing-shape graffiti on a container attracts motorcycle drivers in Shanghai.

“The wing is a dominant symbol and reason for gathering. If there is no follow-up activity, only a wing cannot attract so many people.” said by Li Yan, a motorcycle driver from Hongkou.

Build a Cluster of Night Economy in Baoshan

Apart from the two night markets on Gonghe New Road and Wenchuan Road, Gaojing Night Market was opened in June with the support of Commerce Commission of Baoshan District. Integrating food, reading activity, sports, and culture, the night market consists of Baoyang Young Weekend Market, Moon Bay Night Market, and Dahua Tiger City. Baoyang Young Weekend provides wonderful performance, fashionable festooned vehicles, and diversified cultural innovative product and food. Located in Baoshan U World, Moon Bay Night Market offers daily necessities, clothes and accessories, and Internet-famous stalls. Dahua Tiger City sells 30 kinds of Sichuan food, enabling customers to learn authentic culture of Sichuan. The night market is also a part of June 6 Night Life Festival.

“By deploying business formats from a point to an area, we strive to build a cluster of night economy in Baoshan to enrich people’s daily life at night.” said by relevant person in charge of the Commerce Commission of Baoshan District.