With the nightlife restored in Shanghai, the first Shanghai Nightlife Festival was officially launched on June 6. Thus, Baoshan with urban commercial landmarks and rural characteristics takes this important opportunity to hold various themed activities, including late-night shopping, late-night delicacy, evening tour, evening entertainment, night fitness and reading at night.

Located in Baoshan, Wisdom Bay Sci-tech Innovation Park held creative bazaar, open-air beer festival and other attractive activities on June 6.

According to the head, the Park will access the public into bazaars, delicacies, cultural creative exhibitions and other activities from June 5 to 27, so that the citizens can enjoy the beautiful nightlife in Shanghai.

As a medium, the beer festival brings citizens the happiness of life and the passion of electronic rock. Opening museums, VR halls, 1/2 exhibition halls and other venues, Wisdom Bay Sci-tech Innovation Park offers cultural exhibitions and events, such as Unknown Comedy by Morrow Agent and Sculpture Exhibition by Xie Aige, cooperates with Zhiyue Bookstore, the Commercial Press and Xiaorizi Book City to offer high-quality reading activities, and introduces science popularization projects including "Looking up at the Starry Stars", "China Organizing Committee of ROBOTEX World Robot Conference", "Coin Robot" and "Titan Robot".

Based on standardized guidance, the bazaar pools nearly 300 firms, tenants, institutions, associations, craftsmen and so on. Among them, there are 15 sci-tech ones, 171 culture and innovation ones, 11 in terms of clothing, 8 in terms of online economy and new economy, 8 poverty alleviation projects, and 30 special delicacy stores, which cover new energy vehicles, robots, intangible cultural heritage, cultural innovation and others, and make a fashionable and grounded nighttime consumption.

In order to lower the cost for businessmen, the Nightlife Festival is opened to businessmen and craftsmen, and helps them carry out brand-based activities while encouraging to develop new management. Besides, Wisdom Bay makes a perfect management, develops emergency plans, and takes a strict verification of safety qualification for exhibitors, in a bid to hold orderly activities and to build a safe and efficient night consumption environment.

In order to continuously tap the potential of night economic consumption, the Nightlife Festival will offer Baoshan Wisdom Bay Cultural Creative Fair, Xinye Alley Commercial Street Fair, Late-night Fair at the 5th Land, Baoyang Powerlong Macao Street Fair, Baoshan Wanda Street Fair and Nanchen Night Fair from June 6, build a platform for themed activities of 16 brand projects and 66 fashionable products, and boom the consumption at the May 5th Shopping Festival in Baoshan.

Furthermore, the night shopping are carried out in Baoshan Wanda Plaza, Baoyang Powerlong Plaza, Dahua Tiger City and other shopping malls that extend the opening hours to 12:00 or to 02:00 late at night. Taking the 5th Land and Luojing Pinshanfang as the carrier, the night-time delicacy centers on beer and music festival, foreign wine party themed on "Night of Remy Martin", and the night delicacy fair from Yangtze River.

Taking Luodian Town as the carrier, the evening tour provides special folk products, cultural performing arts and other holiday night fairs. With Xinye Alley and Wisdom Bay as the carrier, the evening entertainment introduces immersive dramas, musicals, e-sports, and other attractive and well-known night culture and art projects.

With Sanlinqiao Sports Culture Park as the carrier, the night fitness integrates night running with late-night canteen. Regarding glass museum, 3D print museum and commercial bookstores as a carrier, the reading activity comes with night tour in museum, late-night reading week in bookstore and other special activities to enrich cultural night consumption.

In order to further optimize the business consumption environment and better stimulate the consumption potential, Baoshan will promote the agglomeration and rapid and healthy development of night economy, online economy and non-contact economy through policies, fully tap the advantages and resources of each kind of economy, cultivate online individual consumption, online customized consumption, 2D online consumption and other special online consumption, and continue to tap regional consumption potential.

According to the officials of Baoshan, the May 5th Shopping Festival will end on June 30, but the business economy will develop continuously. Taking the Festival as an opportunity, Baoshan will seize to promote the consumption growth, center on the development of night economy and online economy, cultivate new growth points, build the brands and guide the quality, further boost consumer confidence, fully release consumer demands, and build a night economic consumption with its own characteristics.