Recently, major E-commerce platforms are competing for sales performance in the first quarter of 2021. Inoherb, a major enterprise in Baoshan Urban Industry Park, won two industry awards. Xiang Yi Hui, the Wechat mini program of Inoherb was honored by Tencent Smart Retail with “Outstanding Contribution Award of Double Action 2020”. The brand Inoherb was awarded with “Annual Quality Brand” in the cosmetic session of Kuaishou 2021 E-Commerce Attraction Ceremony.  

The two awards represent remarkable achievement in the vertical field of online channel. Inoherb has embraced its e-commerce age since the Inoherb Tmall was operated again by the brand itself in May, 2020. The brand has been operated in major online platforms and achievement significant performance in recent one year. After traffic accumulation in its private network for years, Inoherb witnessed blowout growth of traffic in 2020. On the platform of Kuaishou where male users are more active, Inoherb accurately matches its product features with the platform characteristic and user attribute, obtaining great performance in less than one year since it is settled at the platform.  

Double Action 2020 of Tencent Smart Retail

Mini Program Double Action of Tencent Smart Retail was initiated in the second half of 2018. In the past two years, Tencent has held seven sessions of the Double Action, providing diagnosis service and consultancy of private network format for over 200 enterprises, cultivating more than 1000 digital retail talents, and creating over 100 benchmark cases. In the seventh session, daily GMV of mini programs that participated in the session increased by an average of 11.5 times. Some businesses called Double Action as the Huangpu Military Academy for private network.  

Xiang Yi Hui obtained an increase of GMV by 50% in one month in the Double Action 2020 and therefore rewarded with Outstanding Contribution Award, symbolizing that Inoherb’s ability of private network operation has been highly recognized.

The biggest feature of Inoherb’s private network operation is online and offline collaboration on the basis of the brand’s accumulation in supermarket and beauty consultancy, realizing the effect of “one plus one is more than two”. A few enterprises can be awarded with such honor in Double Action 2020, especially those in domestic cosmetics industry.

Kuaishou E-Commerce Attraction Ceremony

On March 26, Kuaishou released a dividend plan at the 2021 E-Commerce Attraction Ceremony. The plan focuses on distributing dividend from the perspective of product, marketing, and traffic to facilitate the development of businesses. The concept of “live-streaming e-commerce age 2.0” was first introduced at the ceremony, which indicated that Kuaishou would further support businesses by surrendering part of the profits in the future. 

Inoherb won the honor of Annual Quality Brand in the cosmetics session of the ceremony. The brand’s product data has shown a positive growth trend and e-commerce data is also optimistic since it entered Kuaishou platform in 2020. It has participated several official events hosted by Kuaishou and attracted users and fans with content jointly produced by KOL to increase product sales and expand promotion coverage. The conversion rate of livestreaming at the platform also increases. Super fans and fixed audience groups are gradually sticky to the brand. The overall performance is outstanding.

Inoherb is also included in Kuaishou’s livestreaming plan “People’s China-made goods” this year. Themed with season change, Inoherb will promote products suitable to season characteristics, enlarge the brand popularity, and build the brand image of excellent China-made goods while increasing the product sales.

Herbal Skin Care in E-Commerce

Inoherb has been dedicated to herbal skin care for over 20 years. Facing the changes in market and science and technology, Inoherb must deal with changes in Chinese medicinal herb for a long time. Due to the unique attribute of Chinese medicinal herb and its formula’s extremely high demand for source of raw materials and authenticity, it is difficult to product products that can be proved and felt to be effective.

Take the brand’s iconic series product Rhodiola rosea as an example. In order to find the most authentic Rhodiola rosea variety, the research team selected from seven kinds of Rhodiola rosea and finalized Sichuan-Tibet Rhodiola crenulata growing in the area 4200 meters above sea level as raw material, laying the first foundation for the product. As the Internet, traffic, and user intelligence are continuously upgraded and research technique is improved, the active ingredients in Rhodiola rosea can have various effect.  

From the basic Rhodiola Whitening series to Rhodiola Radiant & Repairing Cream just launched this year, the efficacy of ingredients in Rhodiola has changed from basic whitening to anti-oxidation and brightening the skin. The change to Chinese medicinal herb is reflected by the changes of users’ demand for products and ingredient and product supported by technology. But the spirit of pursuing authenticity of raw material will not never change in Inoherb.  

A benign cycle among channel platform, Inoherb, and consumer is the operation performance of which Inoherb is proud. In the cycle, channel platform feature serves Inoherb, Inoherb serves consumers, and consumers’ usage habit helps form the channel platform feature.